Genuine Scooter Company- Stella

motorscooter brand and logo design

Company and brand design for Genuine Scooter Company. The Stella motorscooter is a clone of the classic Vespa P series scooters from the 1980's. Genuine Scooter Company brought these scooters back to life as the "Stella" using the original body molds. I was asked to create designs and logos that would fit nicely in three areas of the scooter. The trick was the new badges needed to cover and pop into the existing Vespa badge holes from the old molds. Holes were measured and the logos were designed utilizing the holes. Mission accomplished...

Photos courtesy of Paul Elledge Photography